Hello, I am Valeria Prada, a passionate and experienced multidisciplinary artist with over 14 years of dedicated practice in the fields of Art Direction and Graphic Design. My artistic journey has been marked by numerous accolades and recognitions, including the honor of having my work awarded and exhibited at prestigious events such as Miami Design Week and Milan Design Week. Collaborating with renowned brands including H&M, Ford, HBO, Ferrari, Heineken, VELUX, and Smartbox has provided me with invaluable experience in translating their unique visions into compelling visual narratives. These partnerships have not only challenged me to push the boundaries of my craft but have also deepened my understanding of diverse industries and their specific demands. My creative process is fueled by inspiration drawn from a multitude of sources. Fashion, with its ever-evolving trends and expressive forms, serves as a constant wellspring of ideas for me. The mesmerizing world of Op-Art and the dynamic nature of Kinetic Art inspire me to explore movement, perception, and illusion in my designs. Geometries, with their precision and harmony, provide the foundational elements upon which I construct my visual compositions. I am excited to embark on new horizons with you, exploring the possibilities of creativity and co-creating something truly remarkable. Join me at my ARTXP experiences, where we can push the limits of artistic expression and together, craft captivating narratives that resonate with audiences far and wide. I look forward to the endless possibilities that lie ahead as we explore the transformative power of art together. Valeria